Google Instant – An Improvement to Google Search Or an Instant Death Blow to SEO?

Google Instant is the search engine market leader’s latest enhancement of its search technology and its sure to be a hit with Google users – who, collectively, represent about two-thirds of all search engine users – as well as non-users, which may help it claw back some of the market share it lost to Yahoo and Bing over the course of the last few months. Google Instant basically attempts to “predict” what a person is searching for as he or she types letters into the search query bar – much in the same way it has since it started displaying a list suggestions as a person typed her or her search terms into the query bar. While Instant” continues to display a list of suggestions below the query bar, there are some notable – and important – differences between Google Instant and Google suggestions:

It offers an auto-completed “prediction” of a search term in the query bar as Online Shopping Sites For Gadgets it is being typed (the auto completed portion appears in a light grey font)

It displays search results – organic and paid – for the auto-completed “prediction” as each individual letter is typed into What Is Meant By Information the query bar (the search engine results page changes in response to new “predictions” made as new letters are added)

It eliminates the need to hit the search button altogether because the search results are, as mentioned, displayed as the search term is typed

As with so many of Google’s enhancements to its search technology, it gives the user has full control over whether or not he or she uses it: Google’s latest enhancement can be simply turned on or off by clicking on the drop-down menu to the right of the query bar.

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Google Instant is all About Instant – and Total – Gratification for Google’s Users

Ultimately, Google Instant is meant to do the same thing every other innovation Google rolls out is meant to do: improve user satisfaction by improving the quality of the search experience. And Google Instant does this in two ways:

Cutting down on the time it takes to search – on the Google Instant product overview page, Google says that Instant can save two to five seconds per search (it also says that, in the “world before Instant,”, the average person took over nine seconds to enter a search term, with many taking between 30 to 90 seconds)

Improving the relevance of search results – the instant feedback that comes from the search results being displayed – and modified – as people type letters into the query bar enables them to narrow in on the specific results they are looking for, which, in the past, may have taken them multiple searches to find

In other words, Google Instant gives searchers what they want most: faster and more relevant results.

Will Google Instant Kill SEO?

After Google’s unveiling of Instant on September 8, 2010, many Internet Marketing “profiteers” started up with their old refrain that Google dealing is a death blow to search engine optimization (SEO) with Google Instant – much in the same way they said Google Caffeine would kill SEO and, before that, Google Personalized Search. That is simply untrue. SEO has endured for so many years in large part due to the fact that the landscape changes so much and so often (according to one report, Google plans 550 improvements to its algorithm in 2010 alone). The more the landscape changes, the more valuable SEO becomes. The bottom line with Google Instant – from a SEO standpoint – is that it simply reinforces what Google has explicitly stated about SEO for years: forget about chasing the ranking algorithm and focus on giving users what they want. And it looks like Google Instant – with its sharp focus on fast and relevant results – does just that.

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